Everything rises and falls on leadership.
We’re living through an epidemic of bad leadership in work, in culture, in our communities. Instead of complaining about it, we chose to become the answer.
If you’ve ever loved your work and lost that love, we write for you…the ones who care deeply, who still believe in what’s possible, and who know something’s broken.
Follow the Leader is the media brand that shows you the leaders worth following, exposes the truth about the ones who aren’t, and reveals what it actually takes to lead well. We believe the best leaders aren’t chasing titles, likes or applause…they’re becoming the answer to a real problem.
Through bold storytelling, radical honesty, and examples that raise your expectations, we’re making it cool to care again about people, about culture, and about the way we lead.
We do that by…
Raising Becoming Consciousness – Helping you see leadership through the lens of who someone is becoming, not just what they achieve or what they do.
Illuminating Leaders Worth Following – Highlighting the evidence, character, and fruit of leaders who serve well.
Telling the Radical Truth – Calling out the patterns, systems, and compromises that quietly erode leadership from the inside.
Because the truth is, every great leader you’ve ever admired started by becoming the answer to a problem. And so can you. The more we raise our expectations, the more we’ll see leaders rise to meet them and the more we’ll become the kind of people worth following. That’s the future we’re building, and we hope you’ll build it with us.
